MARKETING PLAN Essay Example | Topics and Well Written Essays - 2500 words

MARKETING PLAN - Essay Example are creating the new plan, all details of the   company’s existing electronics marketing plan are to be considered irrelevant. The intent is   that current strategies, practices, etc., will be considered for relevance and possible   continuance only after your new plan has been presented to and is understood by top   management.   Given:   Company G’s team of engineers and designers have developed a line of top-quality small   appliances, and through concept and prototype testing, they have shown that the visual   design features are very appealing to potential buyers and give a distinct impression   associated with quality and artistic elegance. ... ach of the products in the line at a cost that   should enable them to emerge as the lowest-cost producer in the small-appliance industry.   Company G has a low debt-to-equity ratio and a high credit rating. It enjoys excellent   relationships with current suppliers, but because of differences in material requirements,   new raw material suppliers will be needed to support the small appliance line. Company G   will also need new suppliers for two component parts that will be purchased ready for   assembly into some of the small appliances.   The credit terms Company G offers to intermediaries in their distribution channel are typical   for their industry. Marketing research has shown that the company’s XG brand and logo are   readily recognized by most categories of electronics product consumers.   Abstract In the modern environment of commerce, companies must understand the purpose of gaining the technology leverage that is lacked from their competitors. I n this particular work, a company known as â€Å"Company G’s† marketing plan will be developed in order to ensure its supremacy in the market. Creating a market plan would allow the company to understand the risks and explore any opportunities that are available. As society progresses to 21st century, the fierce competition that looms in commerce as dramatically been enhanced. In this particular situation, Company G’s mission statement is â€Å"We enable consumers to improve the quality and convenience of their lives by providing  high-quality, innovative electronic solutions.†Ã‚   This same philosophy applies in their product line. Providing superior quality products is the focal point for this organization as it strives to enhance research and development. The revenue that companies accumulate is funded to