The four factors

The four factors Track 11 The four factors that influence natural selection are genetic variation, overproduction of offspring, struggle for existence, differential survival and reproduction. Natural selection says that the organism most fit for living in its environment, will be most likely to survive and reproduce passing on those good traits to their offspring. Eventually, there will only be organisms that have those good traits. People with one sickle cell gene will survive the disease and grow up to reproduce children with the gene. Just one person had the original mutation and that has caused most of Africa to now have that gene because that gene makes them more fit to survive in their environment. 3. 1. Data Table 2. Explain how the color of moths increases or decreases their chances of survival depending on the environment. In a sooty forest, the darker moths blended in more and were harder to spot by predators which gave them a higher chance of survival. In the lichen forest, the lighter moths blended in more giving them a higher chance of survival. 500 light colored moths and 500 dark colored moths are released into a polluted forest. After 2 days the moths were recaptured, make a prediction about the number of each type of moth that would be captured. About 7% of the dark moths will be captured and about 93% of the light moths will be captured. How has the striking change in coloration come about? (Include an explanation of how the dark moth appeared and how the proportion of dark moths changed from 0.0005% to more than 90% in polluted forests.) The dark coloration was an accidental genetic mutation but in that environment, it was more fit to survive so over time, there were much more dark colored moths. What underlying law of nature has produced this change? (Use Darwins theory of evolution and apply it to what you have learned in this investigation.) Natural selection produced this change. Fitness is not necessarily the fastest or the strongest, it is the best suited for the particular environment. In that sense, survival of the fittest is an accurate statement. The brown beetle may not be faster or stronger than the green beetle but it produces more offspring and in this case, that makes it more fit. If the green beetles tasted bad to predators then eventually, there would be no brown beetles left because the green beetles would have an advantage. They would be more fit for their environment which would give individual green beetles a better chance of surviving and reproducing than individual brown beetles. When a group of bacteria is attacked by an antibiotic, there may be an individual bacteria that has a genetic mutation allowing it to survive the attack. Since that individual survives, it can divide and all of its offspring will have that same genetic mutation. Eventually all of the bacteria will be immune to the antibiotic. Microevolution happens on a small scale with individual populations. Macroevolution happens on a large scale creating many different species from one original. Organisms that reproduce through asexual means create offspring that have exact copies of their own DNA. Their offspring are perfect clones of the mothers. Sexual reproduction is time consuming, and mothers only get to contribute half of their genes. This makes asexual reproduction look better but in reality it isnt. Asexually reproducing species stopped evolving when they became asexual because there is no genetic mutation or variation (offspring are clones of parents). This leaves them susceptible to things like diseases. Since they cant evolve, their species cant become immune to diseases, which causes their species to become extinct.

Ethan Frome Essay

2nde COURSEWORK – possible titles Essay Topics 1. With reference to at least two characters in the novel Ethan Frome, show in detail how Wharton uses setting to reflect character. OR Explore the different ways in which setting is used in this novel. 2. Choose two key scenes and explore how Wharton brings to life the tension (or the antagonism) that exists between Zeena and Ethan. 3. Explore how Wharton creates suspense in the novel Ethan Frome. 4. Explore the ways in which Wharton arouses sympathy in the reader for the main character, Ethan Frome. OR How far and in what ways does Wharton make Ethan Frome a sympathetic character? 5. Analyse the different ways in which loneliness is presented in Ethan Frome. Text Analysis 1. Re-read from page 72 â€Å"Confused motions of rebellion stormed in him† to page 74 â€Å"Tears rose in his throat and slowly burned their way to his lids.† How does the writer illustrate Ethan’s changing emotions? How does this passage prepare us for events to come? 2. Re-read from page 16 â€Å"When his wife first proposed that they should give Mattie an occasional evening †¦Ã¢â‚¬  to page 17 â€Å"and that words had at last been found to utter his secret soul.† What does this passage reveal about Ethan’s feelings towards Mattie and explore the way in which Wharton brings to life those feelings? 2nde COURSEWORK – possible titles Essay Topics 1. With reference to at least two characters in the novel Ethan Frome, show in detail how Wharton uses setting to reflect character. OR Explore the different ways in which setting is used in this novel. 2. Choose two key scenes and explore how Wharton brings to life the tension (or the antagonism) that exists between Zeena and Ethan. 3. Explore how Wharton creates suspense in the novel Ethan Frome. 4. Explore the ways in which Wharton arouses sympathy in the reader for the main character, Ethan Frome. OR How far and in what ways does Wharton make Ethan Frome a sympathetic character? 5. Analyse the different ways in which loneliness is presented in Ethan Frome. Text Analysis 1. Re-read from page 72 â€Å"Confused motions of rebellion stormed in him† to page 74 â€Å"Tears rose in his throat and slowly burned their way to his lids.† How does the writer illustrate Ethan’s changing emotions? How does this passage prepare us for events to come? 2. Re-read from page 16 â€Å"When his wife first proposed that they should give Mattie an occasional evening †¦Ã¢â‚¬  to page 17 â€Å"and that words had at last been found to utter his secret soul.† What does this passage reveal about Ethan’s feelings towards Mattie and explore the way in which Wharton brings to life those feelings? 2nde COURSEWORK – possible titles Essay Topics 1. With reference to at least two characters in the novel Ethan Frome, show in detail how Wharton uses setting to reflect character. OR Explore the different ways in which setting is used in this novel. 2. Choose two key scenes and explore how Wharton brings to life the tension (or the antagonism) that exists between Zeena and Ethan. 3. Explore how Wharton creates suspense in the novel Ethan Frome. 4. Explore the ways in which Wharton arouses sympathy in the reader for the main character, Ethan Frome. OR How far and in what ways does Wharton make Ethan Frome a sympathetic character? 5. Analyse the different ways in which loneliness is presented in Ethan Frome. Text Analysis 1. Re-read from page 72 â€Å"Confused motions of rebellion stormed in him† to page 74 â€Å"Tears rose in his throat and slowly burned their way to his lids.† How does the writer illustrate Ethan’s changing emotions? How does this passage prepare us for events to come? 2. Re-read from page 16 â€Å"When his wife first proposed that they should give Mattie an occasional evening †¦Ã¢â‚¬  to page 17 â€Å"and that words had at last been found to utter his secret soul.† What does this passage reveal about Ethan’s feelings towards Mattie and explore the way in which Wharton brings to life those feelings? 2nde COURSEWORK – possible titles Essay Topics 1. With reference to at least two characters in the novel Ethan Frome, show in detail how Wharton uses setting to reflect character. OR Explore the different ways in which setting is used in this novel. 2. Choose two key scenes and explore how Wharton brings to life the tension (or the antagonism) that exists between Zeena and Ethan. 3. Explore how Wharton creates suspense in the novel Ethan Frome. 2nde COURSEWORK – possible titles Essay Topics 1. With reference to at least two characters in the novel Ethan Frome, show in detail how Wharton uses setting to reflect character. OR Explore the different ways in which setting is used in this novel. 2. Choose two key scenes and explore how Wharton brings to life the tension (or the antagonism) that exists between Zeena and Ethan. 3. Explore how Wharton creates suspense in the novel Ethan Frome. 4. Explore the ways in which Wharton arouses sympathy in the reader for the main character, Ethan Frome. OR How far and in what ways does Wharton make Ethan Frome a sympathetic character? 5. Analyse the different ways in which loneliness is presented in Ethan Frome. Text Analysis 1. Re-read from page 72 â€Å"Confused motions of rebellion stormed in him† to page 74 â€Å"Tears rose in his throat and slowly burned their way to his lids.† How does the writer illustrate Ethan’s changing emotions? How does this passage prepare us for events to come? 2. Re-read from page 16 â€Å"When his wife first proposed that they should give Mattie an occasional evening †¦Ã¢â‚¬  to page 17 â€Å"and that words had at last been  found to utter his secret soul.† What does this passage reveal about Ethan’s feelings towards Mattie and explore the way in which Wharton brings to life those feelings? d 4. Explore the ways in which Wharton arouses sympathy in the reader for the main character, Ethan Frome. OR How far and in what ways does Wharton make Ethan Frome a sympathetic character? 5. Analyse the different ways in which loneliness is presented in Ethan Frome. Text Analysis 1. Re-read from page 72 â€Å"Confused motions of rebellion stormed in him† to page 74 â€Å"Tears rose in his throat and slowly burned their way to his lids.† How does the writer illustrate Ethan’s changing emotions? How does this passage prepare us for events to come? 2. Re-read from page 16 â€Å"When his wife first proposed that they should give Mattie an occasional evening †¦Ã¢â‚¬  to page 17 â€Å"and that words had at last been found to utter his secret soul.† What does this passage reveal about Ethan’s feelings towards Mattie and explore the way in which Wharton brings to life those feelings? 2nde COURSEWORK – possible titles Essay Topics 1. With reference to at least two characters in the novel Ethan Frome, show in detail how Wharton uses setting to reflect character. OR Explore the different ways in which setting is used in this novel. 2. Choose two key scenes and explore how Wharton brings to life the tension (or the antagonism) that exists between Zeena and Ethan. 3. Explore how Wharton creates suspense in the novel Ethan Frome. 4. Explore the ways in which Wharton arouses sympathy in the reader for the main character, Ethan Frome. OR How far and in what ways does Wharton make Ethan Frome a sympathetic character? 5. Analyse the different ways in which loneliness is presented in Ethan Frome. Text Analysis 1. Re-read from page 72 â€Å"Confused motions of rebellion stormed in him† to page 74 â€Å"Tears rose in his throat and slowly burned their way to his lids.† How does the writer illustrate Ethan’s changing emotions? How does this passage prepare us for events to come? 2. Re-read from page 16 â€Å"When his wife first proposed that they should give Mattie an occasional evening †¦Ã¢â‚¬  to page 17 â€Å"and that words had at last been found to utter his secret soul.† What does this passage reveal about Ethan’s feelings towards Mattie and explore the way in which Wharton brings to life those feelings? 2nde COURSEWORK – possible titles Essay Topics 1. With reference to at least two characters in the novel Ethan Frome, show in detail how Wharton uses setting to reflect character. OR Explore the different ways in which setting is used in this novel. 2. Choose two key scenes and explore how Wharton brings to life the tension (or the antagonism) that exists between Zeena and Ethan. 3. Explore how Wharton creates suspense in the novel Ethan Frome. 4. Explore the ways in which Wharton arouses sympathy in the reader for the main character, Ethan Frome. OR How far and in what ways does Wharton make Ethan Frome a sympathetic character? 5. Analyse the different ways in which loneliness is presented in Ethan Frome. Text Analysis 1. Re-read from page 72 â€Å"Confused motions of rebellion stormed in him† to page 74 â€Å"Tears rose in his throat and slowly burned their way to his lids.† How does the writer illustrate Ethan’s changing emotions? How does this passage prepare us for events to come? 2. Re-read from page 16 â€Å"When his wife first proposed that they should give Mattie an occasional evening †¦Ã¢â‚¬  to page 17 â€Å"and that words had at last been found to utter his secret soul.† What does this passage reveal about Ethan’s feelings towards Mattie and explore the way in which Wharton brings to life those feelings? 2nde COURSEWORK – possible titles Essay Topics 1. With reference to at least two characters in the novel Ethan Frome, show in detail how Wharton uses setting to reflect character. OR Explore the different ways in which setting is used in this novel. 2. Choose two key scenes and explore how Wharton brings to life the tension (or the antagonism) that exists between Zeena and Ethan. 3. Explore how Wharton creates suspense in the novel Ethan Frome. 4. Explore the ways in which Wharton arouses sympathy in the reader for the main character, Ethan Frome. OR How far and in what ways does Wharton make Ethan Frome a sympathetic character? 5. Analyse the different ways in which loneliness is presented in Ethan Frome. Text Analysis 1. Re-read from page 72 â€Å"Confused motions of rebellion stormed in him† to page 74 â€Å"Tears rose in his throat and slowly burned their way to his lids.† How does the writer illustrate Ethan’s changing emotions? How does this passage prepare us for events to come? 2. Re-read from page 16 â€Å"When his wife first proposed that they should give Mattie an occasional evening †¦Ã¢â‚¬  to page 17 â€Å"and that words had at last been found to utter his secret soul.† What does this passage reveal about Ethan’s feelings towards Mattie and explore the way in which Wharton brings to life those feelings?

A Ralph Lauren company Essay

Todays globalization and the economic environment have paved way to the increasing importance of brands and management of the brand. As stated by Kotler and Armstrong (2010) the skills which are very distinctive for marketers of 21st century is that ability to manage and build brands.Brand is the company’s most treasured assets, it represents the spirit of the company and functions as uniqueness for the business and most importantly as decision-making tool for their customers (Aaer, 1996;1991; Keller, 2008:1993). An effective brand has the ability to grasp customers’ preferences and loyalty (Kotler and Armstrong, 2010). This clearly shows branding is crucial in marketing strategy and it creates reputation and corporate identity. In the recent global economy, efforts and branding are unlimited to traditional â€Å"consumer† products. Various firms in various industries keep on trying to utilize branding strategies n building strong brands. In our case we shall loo k at the Ralph Lauren case. Rauph Lauren is a recognized, well known global brand due to its products.It has been serving accessories, product of apparel and has firmly stood in premium lifestyle.It has gone further in creating sub brands in a distinct design diverse, innovative super craftship, like polo, rugby (trefoils Team, 2013) and club Monaco. The products offered serve a large market in Europe, Asia, America and in Africa. Though these products were initially aimed to men market women market followed and later the different ages through the country across online shops and to various in store retailers.Ralph Lauren is facing major changes from it’s competitors like calvn klein, chanel and other private brands label. Therefore, this study is not purposed only to assist Ralph Lauren to continue dorminating in the market and develop new clients, but also comprehend what people wish, behavors and attitude. Six building blocks of keller in ralph lauren case             The case study presented in this paper is for a Ralph Lauren company which has utilized the six building block Keller (2003, 2008 and 2011). It is distinguished by the category of products it offers to its clients and the mode in which it does to satisfy it’s customers. In this paper, we will discuss the application of six brand building blocks of Keller’s Customer- Based Brand Equity (CBBE) pyramid in Rauph Lauren. To start with, the first building block of CBBE is the salience. Salience is at the bottom layer of the pyramid and it answers to the brand identity. Brand salience measures the awareness of a brand, example of how easily and often a brand can be invoked in various circumstances or situation (Keller, 2008). The know how of the brand can be measured in terms of the depth and the breadth. The depth of the brand cognizance measures, how is it likely for the brand element to linger into someone’s mind, and the comfort with which it does. The breadth of brand alertness measures the range of usage situations by which the brand element may come into the mind and the purchase and this depends largely on the product memory knowledge and the organization of the brand. The survey that was conducted showed that awareness of the Ralph Lauren brand were known through breadth and depth.In Breadth the range of products offered by the Ralph Lauren were well advertised through various media tha t impacted a message to very many people’s minds. Ralph Lauren products were advertised consistently for long and this created long term memories in the client’s mind and the potential customers. The identity of the product was grasped long before the 20th century. Customers think of the products across a wide range of products that can be consumed or employed and they usually make sufficient purchases. The second building block of CBBE is performance. In accordance with Keller (2008). â€Å"There are five important attributes and benefits that often underlie brand performance† These are; 1 Product reliability, serviceability and durability, 2 Supplement features and primary ingredients, 3 Efficiency service effectiveness and empathy, 4 Designs and style 5 Prices. Based on the survey results brand performance was expressed as the best clothes and other accessories producer for the recent three decades. Based on the quality of products and range of variety the Ralph Lauren offers brand that has the best style and design. The other attribute they offer is that their products are durable and they are reachable. Ralph Lauren products based on the research done their performance have an attribute service effectiveness and they are serviceable. In addition the performance statement that focused on customers’ perception of inclusiveness and quality or lack of perception in either quality or inclusiveness showed that their prices are favorable. The auditing of Ralph Rauren’s overall brand performance indicated and an opportunity to market a message that is consistent regarding the brand assistances and related performance skilled by the current and past clients. Third building block of CBBE is brand imagery. Keller (2008),’ brand imagery hang on the extrinsic assets of the product or service, plus the ways in which the brand tries to meet customers’ psychological or social’. Keller (2008) states there are many types of intangibles that can be associated with a brand. The main one are 1 Usage situations and purchase 2 User profiles 3 Heritage, history and experience.4 Values and personality This was proven by the Ralph Lauren brand survey results. The conclusion of the survey was that the brand imagery was expressed primarily as a private, large scale public provider, with excellent management, clients had big scale feelings about the company and smart entrepreneurship. Overall, imagery statements draws conclusion that Ralph Lauren provides a high quality service in public and is well value priced.Fourth building block of CBBE is judgement. Brand judgement are clients personal opinion about and also evaluations the brand, by which customers forms while putting together all the dissimilar brand presentation and imagery associations. Keller (2008), states that â€Å"there are many types of rulings with veneration to the brand but the following following four types of quality, credibility,consideration and superiority are particular important.† For brand judgements the following statement were shared in survey participants:The Rauph Lauren products has exceeded my e xpectation; Rauph Lauren is great love their commodities and the relationship I have fomed ;The products offered by this company have a wide range;the quality of the products offered met my expectation.Based general survey results , concluision can be drawn that brand judgmements rated or above expectations in the three of the four important types of judgement of credibility, quality and superiority.Rauph Lauren clients said good things regarding their choice and experience related to others. The fifth building block of CBBE is feelings. The brand feelings are customers’ reactions and emotional responses towards the brand Keller (2008),†It is essentially how I feel when I use the brand and how my relationships are impacted by using the brand† For Rauph Lauren, the respondents from the survey shared the following feelings about the brand: Enjoyable; OK; fulfilling; ambiguous and whole. For the brand to have the powerful position in the building blocks of the feelings, there is a strong association of customer and the brand whenever a brand is used. Based on the brand audit of VU, there is still an opportunity for the Rauph Laurent5o continue building the aspect of brand building block. However, a positive emotion may consistently be evoked, it s not always a very strong emotion and positive one. Sixth building block of CBBE is resonance.Band resonance demonstrates the nature of the relationship that exist between clients and the brand and the extent the clients feel they are â€Å"in sync â€Å" with the brand. According to Keller(2008),† Brand resonance can be measured in terms of behavioural loyalty or repeate purchases and how much they purchase.†THgh ,behavioral loyalty is an aspect of brand resonance.To a further extent behavioral loyalty,there should be a very strong personal attachment to the brand Keller (2008).This type of brand resonance is frequently characterized by client as a requisite have the products or services and they remain in love with the situation and look onward to the next chance for usage. Based on the survey outcomes , brand resonance for the Rauph Lauren brand,the following expressions were alluded : fulfilling, genuine, growth dynamic and great.It’s obvious that these words were in line with the clients who have reached the final relationship with the Rauph Lauren brand.It can be established that these clients will use the brand again and again and inspire other to ruminate the brand too. Resonance                Resonance has been achieved in this case study of Ralph Lauren.Resonance shows brand relationship between the customer and the brand. The kind of association between the customer and the brand and to what extent of a linking would I admire to have with you. According to Keller â€Å" Customer- based brand equity (CBBE) occurs when the customer has a high level of awareness and familiality with the brand and holds some favorable, and unique associations in memory† (Keller,2008).Ralph Lauren according to the survey showed a strong customer brand relationship although not all the respondent showed the strong attachment to the product.Ralph Lauren has made lots of loyal customers across the globe.The survey showed repeated purchase by customers and this showed that although the brand has competitors the loyal clients to the brand did not turn away from buying what they believe is the best. The brand has a sense to the community and there is strong attachme nt that is experienced by its consumers.There is a deep psychological bond which exists between the customer and the brand.There is the tendency of the consumer to execute brand loyalty and how it reflects in everyday consumption situations and consumer behaviors.Brand resonance is achieved to the extent explained above due to brand loyalty. Points of parity( pop) and points of difference (pod)                They are components of brand audit. POP and POD are crucial to be determined because of the identification of the target market, the precise type of competition and a good definition of the brand’s position.Point of difference are those qualities or benefits that a clients strongly linked with a brand, positively assess, and have faith in that they could not treasure of the same degree with a competitive brand†(Keller, 2008). Point of difference comprise of performance – linked qualities, distinct profits, unique proposals in selling maintainable competitive benefit, as well as the alleged individuality of the brand.Ralph Lauren‘s product has distinct benefits and one products is well distinguished from another products.The Ralph Lauren selling prepositions were unique as compared to its competitors this results to a uniqueness of the brand that s well perceived. Point of Parity are , †not automatically exceptional to the brand but might in fact be joint with other brands†( Keller,2008).There exist two types of Point of Paritythat are categorical and competitive.The group point of parity are crucial attributes of the brand, nevertheless they can’t be sufficient.For the brand to be successful , point of parity has to be there so that the client is satisfied with the service or products provided.Keller (2008) points out that competitive point of parity are,† the associations designed to negate competitor’s points of difference†.Keller(2008) states that, â€Å" if a brand can break even , in the areas where its competitors are trying to find an advantage and can achieve advantages in some other areas, the brand should be strong and perhaps unbeatable and has a competitive position† Rauph Lauren has a major number of customers who believe that the brand is good. At this juncture Ralph Lauren concentrat es on achieving the point of parity more than the point of difference.When Ralph Lauren brand decided to extend their market by producing women wear and children’s clothes customers believed that their brand will be better since they have been previously produced high quality products. When Ralph Laurens decided to extend its market, customers believed that the Ralph Laurens will deliver the brand’s promise. Recommendations                  Today’s advancement in technology is changing rapidly in the market and the environment and this brings dynamism within the markets.With evolution that is constant in the products government rules regulatory frameworks and the change in customer preferences and taste all has to put in to consideration while introducing anything important in the company and for the company to come up with new branding strategies and advertising communications programs that can look ahead into the days to come so as to sustain customer –based brand equity (CBBE).In addition to Dennis & Lea (1995) says that †a company is supposed to come with a brand management program that puts in to consideration future preferences of it’s customers.† All this requires this company to be extending its new ideas and creating new brands. The method the company needs to strengthen brand equity is to develop programs that fully express knowledge of the brand wh ich should be consistent and hence will not conflict customers taste and preferences. The company should run branding programs that are up to date. This should be done in a creative way not running a monotonous campaign.Managers of the company they should put more effort on focusing association, perception , and beliefs of their customers.The features of the company’s planned market perceptions impacts in some way the decision-making actions that may effect them.It is no top-secret that the organization applies some form of the regulator on the brand insights through numerous ways for example promotion, distribution and pricing. The managerial should understand the brand knowledge and belief of a specific market segment. New strategies of advertising should be adopted like online is an adverts that that would come in such instances. The company should avoid poor execution of strategies. The management is supposed to have the information on customer based equity. The companyâ €™s management is supposed to provide a constant protection of company’s brand and distancing them from various extension, this can be achieved by adopting horizontal extension (Dennis & Lea 1995) Conclusion                CBBE has a differential effect that brand Knowledge has on customer response in marketing a brand.Thus a brand takes a optimistic CBBE on condition and once consumers respond more completely to a convinced invention and it is consequently vitally for the organization of the firm to focus further on strategic plans and building their brand equity. References Armstrong, J. S. (2010). Persuasive advertising evidence-based principles. Basingstoke [u.a.: Palgrave Macmillan. Bradburn, M. J., & Keller, A. A. (2011). The 2003 to 2008 U.S. West Coast bottom trawl surveys of groundfish resources off Washington, Oregon, and California: estimates of distribution, abundance, length, and age composition. Seattle, Wash.: U.S. Dept. of Commerce, National Oceanic and Atmospheric Administration, National Marine Fisheries Service, Northwest Fisheries Science Center. Brown, D. (1996). Dennis. London: Burning Sounds. Cheese Machines and Cellos: Technical Craftsmen and Craft Technicians. (2013). Califonia: palgrave macmillan. Dennis. (2008). Baltimore: Johns Hopkins University Press. Keller, G. (2008). Higher education and the new society. Baltimore: Johns Hopkins University Press. Lock, D. (2004). Project management in construction. Aldershot: Gower. Whisman, M. L., & Goetzinger, J. W. (1969). Storage stability of aviation turbine fuels: a radiotracer technique for estimating component contribution to thermally induced deposits. Washington, D.C.: U.S. Dept. of Interior, Bureau of Mines. Young, H. E., & Young, H. E. (1948). Axillary gall of Queensland maple: Hendersonula agathi n. sp., the cause of leaf cast of Kauri Pine in Queensland. Rhizoctonia root rot of hoop pine. Brisbane: Division of Plant Industry. Lock, D. (2004). Project management in construction. Aldershot: Gower. Ochander, J. S,(2010).Brand Wheel,Presentation given to MBA class, Valparaiso University. MOK, K.H. (1999),Education and market place in Hong Kong and Mainland China,Higher ducation , Vol. 37. Keller, K.L. (1993). Conceptualizing, measuring and managing customer based brand equity, Journal of marketing, Vol.57. Keller,K.L.(2008). Strategic Brand Management: Building, Measuring, and managing brand Equity, 3rd edition,Pearson Pearson Prentice Hall: Upper saddle River. Jevons,C.(2006), Universities: a prime example of branding gone wrong, journal of product & management, vol.15. Source document

Why Academic Integrity Is Important For The Classroom Of...

Academic Integrity is a value that many students, from high school to college, do not take serious; however, it should be taken more serious by these future scholars. Academics are a very important part of today society. Next we have Integrity, an aspect that I believe our society should value more. With the changing times and technology becoming more sophisticated, students are finding it easier and easier to cheat on homework and other important assignments and in most cases they get away with it. There are several ways in which this can be done, one of the main ways being plagiarism. There are several reason as why academic integrity is important in today’s society. It really all comes down if you want to be successful in the future at whatever you choose to do. To conclude I have had my own trouble with academic integrity; however, I believe that I have learned my lesson as to why academic integrity is so important in the classroom of today’s schools. Many people do not even know what exactly academic integrity even is. According to Penn State’s official website, â€Å"Academic integrity is the pursuit of scholarly activity in an open, honest and responsible manner. Academic integrity is a basic guiding principle for all academic activity at The Pennsylvania State University, and all members of the University community are expected to act in accordance with this principle. Consistent with this expectation, the University’s Code of Conduct states that all students shouldShow MoreRelatedAcademic Integrity 141289 Words   |  6 Pagesand importance of ‘Academic Integrity’ in assignment completed by undergraduate students. 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TheseRead MoreEssay on Cheating With Technology1934 Words   |  8 PagesCheating in an Academic Environment Pressures from society to obtain a successful career require achieving an education in most cases. In todays economy having a thriving career could depend on our educational background as part of the ingredient to fuel our lifestyles. Students attending high school or college can relate to the pressures of sustaining adequate grades. Students who are overwhelmed with trying to maintain higher GPA standards push the academic barriers using technology to cheatRead More Diversity in Colleges Essay2682 Words   |  11 Pagesare entitled: 10 Reasons Why Reparations For Blacks Are A Bad Idea For Blacks And Racist, Too. (Horowitz, 10 Reasons). While Horowitzs title may cause some anxiety for reparation supporters, it is, simply, an individual opinion. However, Horowitz knew very well that the opinion published with this essay would induce some serious backlash, and all odds should be placed on his counting on the scathing rebuttals to open a wide debate on the subject. Opening up the academic floor to debate is theRead MorePhilosophy of Education Paper2354 Words   |  10 PagesEducation Philosophy Position Final Paper Michele A. Williams 2012 Educ. 305-D04 LUOâ€Æ' As postmodern educators feel their way through an ever changing multicultural classroom environment, it is imperative that each hold firmly to their philosophical positions and do not let society influence them in a negative way. At the same time all teachers should be continually reflecting inwardly to make oneself accountable to their profession. Teachers have a great responsibility to see that every childRead MoreAssignment Cover Sheet For Rhonda Kinard1943 Words   |  8 Pagesfiles in accessible location. Academic integrity: All work submitted in each course must be your own original work. This includes all assignments, exams, term papers, and other projects required by your instructor. Knowingly submitting another person’s work as your own, without properly citing the source of the work, is considered plagiarism. This will result in an unsatisfactory grade for the work submitted or for the entire course. It may also result in academic dismissal from the University.Read MoreNew Oriental Education And Technology Group1877 Words   |  8 PagesWhen considering the commodification of education, it is important to recognize that education has been progressively commoditized. Commodification is the transformation of goods and services, as well as ideas or other entities that normally may not be considered goods into a commodity. Today, education has to become a commodity for the benefit the unwashed masses. In developed countries, education often embedded in new technology is a key ingredient of commodification. Based on New Media an Introduction

Essay on A South Korean Company that Operates in China

A South Korean Company that Operates in China This report address’s the requirements at hand to select a South Korean company that has operations in China Executive Summary: In 1992, Samsung Electronics adopted the form of a wholly owned subsidiary as the entry mode into China. It’s entry into China was in order to maintain growth due to the tough competition in Korea. China was selected in order to take advantage of its low wages for the mass production of low to medium priced products. The initial manufacturing ground was at Tianjin due to its costal location hence making it easy to export abroad and to major locations in China. The original focus of producing low cost products resulted in a cheap image of Samsung in†¦show more content†¦After a decade of rapid economic growth, in 1997 many South-East Asian countries were subject to a catastrophic economic crisis. The problems endured involved both immediate crisis management in unstable financial markets and the medium-term restructuring and repositioning of their economies in the face of intensified export competition. South Korea had a large current account deficit and the maintenance of pegged exchange rates encouraged external borrowing and led to excessive exposure to foreign exchange risk in both the financial and corporate sectors. Economists have advanced the impact of Mainland China on the real economy as a contributing factor to the crisis. China had begun to compete effectively with other Asian exporters particularly in the 1990s after the implementation of a number of export-oriented reforms. Western importers sought cheaper manufacturers and found them, indeed, in China whose currency was depreciated relative to the dollar. The report will address the corporate re-alignment by Samsung in order to ride out the economic filtering of the region in which it was operating. [1] Entry Mode and Rationale behind Choice Pre-1997 Asian Economic Crisis: Initially, in 1992 Samsung adopted the strategy of a wholly own subsidiary (WOS) as the mode of entry into China. Samsung opted to expand its production of consumer-electronic good in China as a WOSShow MoreRelatedThe Media And Its Effects On The Western World962 Words   |  4 PagesThe success of Hallyu, Korean wave, including dramas, films, music, and advertising, is dominating most of the East Asian countries and gradually spreading towards the Western regions. South Korean celebrities then can, as cultural icons, share representative symbols and messages to the mass audiences via advertising campaigns and, as influential icons, have a massive impact on brand associations as well as retailing businesses, both inside and outside of Korea. Celebrities as endorsers are usuallyRead MoreEsl Destination : China Vs. South Korea1169 Words   |  5 PagesESL Destination: China vs. South Korea The Times are Changing Ten years ago South Korea was at the height of its demand for English teachers. It had a nearly insatiable appetite for teachers as they rightly believe education makes a substantial difference in the future of their children and nation. A mere twenty years ago Korea was just beginning to let the world know that it was no longer a third world nation. Ten years ago it was at the height of its economy. This was the golden age of its educationalRead MoreSamsung : A Multinational Corporation Biased Out Of South Korea1643 Words   |  7 PagesSamsung is a multinational corporation biased out of South Korea. They were founded in 1938 and have sense grown into one of the leading manufactures in the world. Most of their business come from outside their own country so they rely heavily on international business. Samsung has an interesting way that it goes about doing international business. Both the rules of south Korean trade and international rules and regulations play an enormous part in how successful Samsung has come to be. If SamsungRead MoreNics Have Been and Continue to Be the Driving Force of Globalisation. to What Extent Is This True?1549 Words   |  7 Pages For instance, Nike contracts out production to South Korean and Taiwanese countries which operate in their home country as well as low wage countries like Philippines and Vietnam. Nike makes a chocking 100% profit by buying these shoes from contractors in South Korea and Vietnam for $18 and selling it to retailers for  £72. Another factor that makes Newly Industrialised countries the driving force of globalisation is economic integration. South Korea is a Newly Industrialised country, back inRead MoreNorth East And South Korea1184 Words   |  5 PagesSouth Korea is one of the fastest growing countries in the world. 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With an economy ranked 15th in the world, a very dense and growing population, and having one of the fastest growing fields in science and technology, it is not hard to see why South Korea is a rising world power. The question is, could South Korea ever become a major world leader like its neighbor China, or its ally, The United States? South Korea is a great country, there is no denying thatRead MoreNetflix Is An International Provider Of Television Series1571 Words   |  7 Pagesservices in the Middle East. The company achieved the goal that made it the best television service provider in the world. Reed Hastings announced that the company had ten percent increase in profits. There were several lessons learnt during the launch of Netflix that will be discussed below: First Lesson. Mr. Reed Hastings announced that Netflix had established itself in more than one hundred countries. Surprisingly, Netflix announced that it would not expand into China despite the country having theRead MoreDeveloping an International Growth Strategy at New York Fries1148 Words   |  5 PagesGould, president of The Company and founder is holding a biannual meeting with its franchisees in the next three days. He is planning to discuss about the plan to have international expansion into another countries, such as China, India, and South Korea. However there are many risks and costs to consider, as there have been a number of failures in international expansion at South Korea and Australia. NYF operate mainly from franchise. Franchise owners bought the rights to operate NYF in different locations

Pros and Cons of Marijuana - 863 Words

The legalization of marijuana has been a highly debated topic for many of years. Since the first president to the most recent, our nation’s leaders have consumed the plant known as weed. With such influential figures openly using this drug why is it so frowned upon? Marijuana is considered a gateway drug, a menace to society, and mentally harmful to its consumers. For some people weed brings a sense of anxiety, dizziness, or unsettling feeling. Like alcohol, tobacco or any other drug, those chemicals may not respond well with their body. For other people marijuana brings joy, a sense of relief, and takes the edge off of every day stress. For those who are associated with cannabis, purposes usually range from a relaxant, or cash crop, to†¦show more content†¦Countless trees would be allowed to remain standing for oxygen production and carbon sequestration, which would reduce global warming. With the legalization of marijuana we could start to once again uses and create these materials through hemp. George Washington and Thomas Jefferson both grew hemp. In fact at one point every farmer was required to designate a percent of their crops to growing hemp. Ben Franklin owned a mill that made hemp paper; and Jefferson drafted the Declaration of Independence on hemp paper (Conrad, Frazier). Hemp can be used for a number of things and is good for the environment, but the part of the plant that gets people â€Å"high† is THC. This is interesting because delta9-tetrahydrocannabinol or THC pills have been approved by the FDA and have been on the market since 1985 (Dubner para.5). So if the only part of the plant that is abused for recreational use is legal for you to purchase what the government is so worried about? Of course health concerns could not be the answer, or tobacco would be illegal as well. To discover this answer we must first dive deeper into the context. One function of government is to protect citizens from harm, whether it is from foreign enemies or from internal causes such as poisonous food or contaminated water. Similarly, the ban on marijuana protects citizens from the dangers of drug consumption, as well as potentiallyShow MoreRelatedThe Pros And Cons Of Marijuana Legalization1226 Words   |  5 PagesWhat is Marijuana? According to Dictionary.com, Marijuana is, â€Å"a preparation made from the dried flower clusters and leaves of the cannabis plant, usually smoked or eaten to induce euphoria†(marijuana). Marijuana, also known as â€Å"Mary Jane†, is drawn out to be an extremely horrible, life-ruining drug. Children learn that marijuana is a â€Å"gateway† drug and that it only does harm. Though it can be quite addictive, Marijuana is safer than commonly used drugs like Tobacco and could possibly be moreRead MorePros and Cons of Legalizing Marijuana2690 Words   |  11 Pages Marijuana Angela Stackhouse 05/07/09 Marijuana The uses of marijuana amongst teenagers has increased over the years making it the most accessible drug in America as well as one the most beneficial due to its medical uses. According to the article of Marijuana Use Among Youths Is a Serious Problem, written by the National Center on Addiction and Substance Abuse at Columbia University (CASA) (2004), stated that the uses of marijuana has impacted the youth in many ways due to the unknown factorsRead MorePros And Cons Of Legalization Of Marijuana784 Words   |  4 Pages According to the English Oxford Living Dictionaries (2017), marijuana is â€Å"Cannabis, especially as smocked or consumed as a psychoactive (mind-altering) drug.† Although marijuana is illegal by the federal law, 29 states have legalized the use of medical marijuana, and in 8 states anyone over the age of 21 can buy marijuana (Nathan, D. L., Clark, H. W., Elders, J, 2017, p. 1746). Many Americans tend to experiment with drugs when put in a certain social ev ent, but rarely abuse drugs or become a drugRead MoreThe Pros And Cons Of Legalization Of Marijuana715 Words   |  3 PagesMarijuana legalization is a controversial subject with many different problems and solutions. Marijuana has benefits and disadvantages to using it (and many viewpoints on said pros and cons) so one person cannot be the only authority on the subject. Marijuana could possibly be used as a medicine, and although legalizing marijuana could have some benefits, the action could have serious repercussions. The legalization of medical marijuana could have positive benefits to the United States governmentRead MoreEssay on Pros and Cons of Legalizing Marijuana1880 Words   |  8 PagesPros and Cons Of Legalizing Marijuana Marijuana is a very common street and recreational drug that comes from the marijuana plant. The plant that produces marijuana, as is well known, is the hemp plant cannabis sativa. The pharmacologically active ingredient in marijuana is tetra-hydro-cannabinol. Marijuana is used to heighten perception, affect mood and relax. It is estimated that about thirty percent of adults in the U.S. use marijuana. Many people think marijuana is harmless. It is not.Read MoreEssay on Legalizing Marijuana: Pros and Cons1599 Words   |  7 PagesIn 2007, $42 billion was spent on the marijuana prohibition. That is more money than the war on drugs spent on all types of drugs three years before when $40 billion was spent all together. Why is our government focusing on a drug that can be called merely harmless to those who use it? Why is this drug getting more money spent on it than drugs that are highly addictive and life threatening? Marijuana is not as dangerous as people may want it to seem. Marijuana is a product of the Cannabis staviaRead MoreThe Pros And Cons Of Marijuana Legalization1442 Words   |  6 Pagesof Marijuana remains as one of the most controversial topics. Marijuana, also known as Cannabis is the most widely used illicit drug in the United States. According to national surveys conducted by the National Institute on Alcohol Abuse and Alcoholism (NIAAA), â€Å"marijuana use rose from 4.1 percent to 9.5 percent of the U.S. adult population in the past decade.† The increase of Marijuana use created an ongoing debate over whether it should be federally legalized or not. Supporters of marijuana legalizationRead MorePros and Cons of Legalising Marijuana1126 Words   |  5 Pagestheory that cannabis is a ‘gateway drug’ also arises. Despite the current marijuana laws, medical research has shown a variety of therapeutic benefits that arise from the use of cannabis. (Gowling et al. 1998, p. 446)) Revealed that ‘Over the years, cannabis has been claimed to increase appetite, relax the muscle, improve mood, relieve anxiety and combat pain and nausea’. As a result of these advantages, medical marijuana advocates support and has pushed for the legalisation of cannabis. HoweverRead MoreThe Pros and Cons of Medical Marijuana Essay1201 Words   |  5 Pages Marijuana is the third most popular recreational drug in America (behind only alcohol and tobacco), and has been used by nearly 100 million Americans. According to government surveys, some 25 million Americans have smoked marijuana in the past year, and more than 14 million do so regularly despite harsh laws against its use. Our public policies should reflect this reality, not deny it.(keith stroepe). Marijuana should be legalized for medical use across the country. Marijuana has been usedRead MoreEssay on Pros and Cons of Legalizing Marijuana557 Words   |  3 Pageslegalization of marijuana is a very debatable subject, some people think it is bad and should be illegal, and some people think it is good in some ways if used properly. It should be legal because it has few negative effects, it serves other purposes than getting people stoned, and it is better than other drugs. Many advocates say â€Å" Marijuana is a common drug used by many people.†(Sandra) A lot of people think marijuana has numerous amounts of negative effects on the body. Marijuana helps the body

EATask free essay sample

What you learn about one affects what and how you learn about the others. Listening is the foundation for speaking, reading and writing. Listening is how we interpret sounds that we hear and what those sounds mean. In the beginning listening is merely receptive. Our brain receives sounds and begins to catalog those sounds. Listening Is both an auditory and a visual skill and begins at birth. Children of normal hearing begin by creating rankling sounds those sounds then become words. Visual listening is often most specifically noted in young children tit a hearing impairment and is referred to as sign language.Sign language is not lust for the hearing Impaired. Parents/caregivers use hand gestures to Increase the meaning of a word or to add value or impact to a word. An example of this is seen when a mother shakes her head or finger at a child as she says no. In the classroom children will generally begin a regular routine of listening. Students learn by example and repetition. Teachers explain what is needed, demonstrate the desired task or skill, and repeat. Students will gain good listening skills as they learn their class outing, listen to stories and instruction.Students gain an understanding of the task, and interpret what they have heard. As an understanding has been obtained they evaluate for an appropriate response. Speaking or the act of making a meaningful word comes later than does listening. Speaking Is commonly referred to as an expressive skill and must be learned. A child begins to form words somewhere between ten and eighteen months of age. The first word of a child is often momma or dada. The child repeats the sounds or utterances heard from the adults around him.Speech does not actually occur until the spoken word Is deliberate and meant to communicate. By the time a child reaches kindergarten he has likely gained a 2000 3000 word vocabulary. While this number may seem excessive Dry. Mary E. Deadlier states that a beginning kindergarten should have a 6000 word vocabulary for optimum grade and class performance (Deadlier, 2008). In the classroom a students vocabulary size was an effective predictor of reading comprehension. Children with a restricted or limited vocabulary also had declining comprehension scores in the third read.The elementary teacher can promote speaking by allowing the student the opportunity to speak and by listening to the student completely. Discussing a recently read book, or open discussions are ways In which a teacher can aid a students speech development. Reading is the interpretation of written symbols and involves the visual perception of those symbols. Reading connects the meaning of OFF reading skills as they progress from letter recognition to early phonics. They begin to learn the beginning and ending sounds of common or high frequency words. As their vocabulary increases students begin to use words in context. In the classroom reading should be encouraged, should be intentional, and should be fun. Students who learn to read well achieve more and enjoy the learning process more fully. Active readers make for active listeners and intentional speakers and this is when comprehension of the text is experienced. During early reading development children learn by lessons designed around phonemic awareness. Usually this can be seen as student interaction with rhyming games, sing-a-longs, and listening games.As these games become familiar the teacher will integrate visual aids such as letter cards, word flash cards, independent reading time, and writing assignments. All of these early reading techniques aid in the development of early reading skills. Writing like speaking is expressive. This is where the students begin to place their own thoughts into print. This is the most magical of all six language arts experiences. Writing incorporates prior knowledge of reading, speaking and listening. Children begin to exhibit early writing as they experiment with crayons, chalk, and markers.They make scribbles and later form letter-like forms as toddlers. As the child is building his early listening and reading skill they are as well building the early writing skills through pre-phonemic spelling and copying techniques. Some children utilize invented spelling and finally conventional spelling techniques. Writing as it evolves over time allows for communication on a broad level through time and space that may not have been possible otherwise. In the classroom writing is a means to relay a lesson, message, or concept. Students should be encouraged to write or draw n the best way they know how to.Students should be comfortable making mistakes as this leads to new discoveries and personal satisfaction. Viewing is an important component of literacy and language development. Viewing is extremely broad and is not limited to childrens books. In fact viewing should be stated as any visual content including TV, print ads, multi-media, and even computer software. Students must learn how to comprehend and integrate visual knowledge in the same way that they must learn to comprehend written, spoken, heard and read information (Roe Ross, 013).As students begin to build on their foundation skills in reading and writing, they are also beginning to use critical thinking skills. This is where children begin to understand that people view things differently. It is important that students learn how to gain important and relevant content from what they see. Students learn to comprehend the message, evaluate the message, and determine the validity of the message. This is an on-going process that follows from infancy through adulthood. Students in the classroom should be taught how to use specific comprehension trainees and to critically analyze the content in everything that they view.Visually Representing is a way of communicating through visual images. It was common practice for the art teacher to have us cut up a magazine and to create a collage of our favorite things. We never thought of this as visual representation, it was Just art class. In fact while not always part of the language arts standards it has been used and in practice for many years. In the classroom we make dioramas, models, graphs and maps all of which are visual representations of an idea or concept. Visual election, and audience identification in order to convey a message.