Essay on A South Korean Company that Operates in China

A South Korean Company that Operates in China This report address’s the requirements at hand to select a South Korean company that has operations in China Executive Summary: In 1992, Samsung Electronics adopted the form of a wholly owned subsidiary as the entry mode into China. It’s entry into China was in order to maintain growth due to the tough competition in Korea. China was selected in order to take advantage of its low wages for the mass production of low to medium priced products. The initial manufacturing ground was at Tianjin due to its costal location hence making it easy to export abroad and to major locations in China. The original focus of producing low cost products resulted in a cheap image of Samsung in†¦show more content†¦After a decade of rapid economic growth, in 1997 many South-East Asian countries were subject to a catastrophic economic crisis. The problems endured involved both immediate crisis management in unstable financial markets and the medium-term restructuring and repositioning of their economies in the face of intensified export competition. South Korea had a large current account deficit and the maintenance of pegged exchange rates encouraged external borrowing and led to excessive exposure to foreign exchange risk in both the financial and corporate sectors. Economists have advanced the impact of Mainland China on the real economy as a contributing factor to the crisis. China had begun to compete effectively with other Asian exporters particularly in the 1990s after the implementation of a number of export-oriented reforms. Western importers sought cheaper manufacturers and found them, indeed, in China whose currency was depreciated relative to the dollar. The report will address the corporate re-alignment by Samsung in order to ride out the economic filtering of the region in which it was operating. [1] Entry Mode and Rationale behind Choice Pre-1997 Asian Economic Crisis: Initially, in 1992 Samsung adopted the strategy of a wholly own subsidiary (WOS) as the mode of entry into China. Samsung opted to expand its production of consumer-electronic good in China as a WOSShow MoreRelatedThe Media And Its Effects On The Western World962 Words   |  4 PagesThe success of Hallyu, Korean wave, including dramas, films, music, and advertising, is dominating most of the East Asian countries and gradually spreading towards the Western regions. South Korean celebrities then can, as cultural icons, share representative symbols and messages to the mass audiences via advertising campaigns and, as influential icons, have a massive impact on brand associations as well as retailing businesses, both inside and outside of Korea. Celebrities as endorsers are usuallyRead MoreEsl Destination : China Vs. South Korea1169 Words   |  5 PagesESL Destination: China vs. South Korea The Times are Changing Ten years ago South Korea was at the height of its demand for English teachers. It had a nearly insatiable appetite for teachers as they rightly believe education makes a substantial difference in the future of their children and nation. A mere twenty years ago Korea was just beginning to let the world know that it was no longer a third world nation. Ten years ago it was at the height of its economy. This was the golden age of its educationalRead MoreSamsung : A Multinational Corporation Biased Out Of South Korea1643 Words   |  7 PagesSamsung is a multinational corporation biased out of South Korea. They were founded in 1938 and have sense grown into one of the leading manufactures in the world. Most of their business come from outside their own country so they rely heavily on international business. Samsung has an interesting way that it goes about doing international business. Both the rules of south Korean trade and international rules and regulations play an enormous part in how successful Samsung has come to be. If SamsungRead MoreNics Have Been and Continue to Be the Driving Force of Globalisation. to What Extent Is This True?1549 Words   |  7 Pages For instance, Nike contracts out production to South Korean and Taiwanese countries which operate in their home country as well as low wage countries like Philippines and Vietnam. Nike makes a chocking 100% profit by buying these shoes from contractors in South Korea and Vietnam for $18 and selling it to retailers for  £72. Another factor that makes Newly Industrialised countries the driving force of globalisation is economic integration. South Korea is a Newly Industrialised country, back inRead MoreNorth East And South Korea1184 Words   |  5 PagesSouth Korea is one of the fastest growing countries in the world. It is located in Eastern Asia, on the southern half of the Korean Peninsula bordering the Sea of Japan and the Yellow Sea. It is neighbors with North Korea to the north, Japan to the east and China to the west. Seoul is the capital and the second largest metropolitan city in the world. Its total area is 38,462.49 square miles, approximately the size of Kentucky. â€Å"South Korea can be divided into four general regions: an easternRead MoreEast Asian Union : The World Trade Organization1468 Words   |  6 PagesNovember 1, 1993. After that, other European countries became the member of the EU to promote the development of the whole Europe. Currently, the US, the only superpower count ry in this planet, is still looking for the assistance with the EU and Japan, South Korea and etc. The establishment of the World Bank, the World Trade Organization verifies the significance of the cooperation as well. Hence, for the future of globalization in East Asia, East Asia countries should set up an East Asian Union to guaranteeRead MoreObstacles Threatening the Existence of the Kaesong Industrial Complex1300 Words   |  6 PagesObstacles Threatening the Existence of the Kaesong Industrial Complex The Kaesong Industrial Complex is one of the only remind points of economic interaction between South Korea and North Korea. The KIC is also referred as a park or complex. It was officially opened in December 2004. It is considered by many to be the only possible route for reestablishing better political relations and reducing friction between both countries. Many scholars have argued that the KIC is the only way to improve theRead MoreSouth Korea s Rise As A World Power2393 Words   |  10 PagesSouth Korea’s Rise As A World Power South Korea is one of the fastest growing countries in the world. With an economy ranked 15th in the world, a very dense and growing population, and having one of the fastest growing fields in science and technology, it is not hard to see why South Korea is a rising world power. The question is, could South Korea ever become a major world leader like its neighbor China, or its ally, The United States? South Korea is a great country, there is no denying thatRead MoreNetflix Is An International Provider Of Television Series1571 Words   |  7 Pagesservices in the Middle East. The company achieved the goal that made it the best television service provider in the world. Reed Hastings announced that the company had ten percent increase in profits. There were several lessons learnt during the launch of Netflix that will be discussed below: First Lesson. Mr. Reed Hastings announced that Netflix had established itself in more than one hundred countries. Surprisingly, Netflix announced that it would not expand into China despite the country having theRead MoreDeveloping an International Growth Strategy at New York Fries1148 Words   |  5 PagesGould, president of The Company and founder is holding a biannual meeting with its franchisees in the next three days. He is planning to discuss about the plan to have international expansion into another countries, such as China, India, and South Korea. However there are many risks and costs to consider, as there have been a number of failures in international expansion at South Korea and Australia. NYF operate mainly from franchise. Franchise owners bought the rights to operate NYF in different locations

Pros and Cons of Marijuana - 863 Words

The legalization of marijuana has been a highly debated topic for many of years. Since the first president to the most recent, our nation’s leaders have consumed the plant known as weed. With such influential figures openly using this drug why is it so frowned upon? Marijuana is considered a gateway drug, a menace to society, and mentally harmful to its consumers. For some people weed brings a sense of anxiety, dizziness, or unsettling feeling. Like alcohol, tobacco or any other drug, those chemicals may not respond well with their body. For other people marijuana brings joy, a sense of relief, and takes the edge off of every day stress. For those who are associated with cannabis, purposes usually range from a relaxant, or cash crop, to†¦show more content†¦Countless trees would be allowed to remain standing for oxygen production and carbon sequestration, which would reduce global warming. With the legalization of marijuana we could start to once again uses and create these materials through hemp. George Washington and Thomas Jefferson both grew hemp. In fact at one point every farmer was required to designate a percent of their crops to growing hemp. Ben Franklin owned a mill that made hemp paper; and Jefferson drafted the Declaration of Independence on hemp paper (Conrad, Frazier). Hemp can be used for a number of things and is good for the environment, but the part of the plant that gets people â€Å"high† is THC. This is interesting because delta9-tetrahydrocannabinol or THC pills have been approved by the FDA and have been on the market since 1985 (Dubner para.5). So if the only part of the plant that is abused for recreational use is legal for you to purchase what the government is so worried about? Of course health concerns could not be the answer, or tobacco would be illegal as well. To discover this answer we must first dive deeper into the context. One function of government is to protect citizens from harm, whether it is from foreign enemies or from internal causes such as poisonous food or contaminated water. Similarly, the ban on marijuana protects citizens from the dangers of drug consumption, as well as potentiallyShow MoreRelatedThe Pros And Cons Of Marijuana Legalization1226 Words   |  5 PagesWhat is Marijuana? According to Dictionary.com, Marijuana is, â€Å"a preparation made from the dried flower clusters and leaves of the cannabis plant, usually smoked or eaten to induce euphoria†(marijuana). Marijuana, also known as â€Å"Mary Jane†, is drawn out to be an extremely horrible, life-ruining drug. Children learn that marijuana is a â€Å"gateway† drug and that it only does harm. Though it can be quite addictive, Marijuana is safer than commonly used drugs like Tobacco and could possibly be moreRead MorePros and Cons of Legalizing Marijuana2690 Words   |  11 Pages Marijuana Angela Stackhouse 05/07/09 Marijuana The uses of marijuana amongst teenagers has increased over the years making it the most accessible drug in America as well as one the most beneficial due to its medical uses. According to the article of Marijuana Use Among Youths Is a Serious Problem, written by the National Center on Addiction and Substance Abuse at Columbia University (CASA) (2004), stated that the uses of marijuana has impacted the youth in many ways due to the unknown factorsRead MorePros And Cons Of Legalization Of Marijuana784 Words   |  4 Pages According to the English Oxford Living Dictionaries (2017), marijuana is â€Å"Cannabis, especially as smocked or consumed as a psychoactive (mind-altering) drug.† Although marijuana is illegal by the federal law, 29 states have legalized the use of medical marijuana, and in 8 states anyone over the age of 21 can buy marijuana (Nathan, D. L., Clark, H. W., Elders, J, 2017, p. 1746). Many Americans tend to experiment with drugs when put in a certain social ev ent, but rarely abuse drugs or become a drugRead MoreThe Pros And Cons Of Legalization Of Marijuana715 Words   |  3 PagesMarijuana legalization is a controversial subject with many different problems and solutions. Marijuana has benefits and disadvantages to using it (and many viewpoints on said pros and cons) so one person cannot be the only authority on the subject. Marijuana could possibly be used as a medicine, and although legalizing marijuana could have some benefits, the action could have serious repercussions. The legalization of medical marijuana could have positive benefits to the United States governmentRead MoreEssay on Pros and Cons of Legalizing Marijuana1880 Words   |  8 PagesPros and Cons Of Legalizing Marijuana Marijuana is a very common street and recreational drug that comes from the marijuana plant. The plant that produces marijuana, as is well known, is the hemp plant cannabis sativa. The pharmacologically active ingredient in marijuana is tetra-hydro-cannabinol. Marijuana is used to heighten perception, affect mood and relax. It is estimated that about thirty percent of adults in the U.S. use marijuana. Many people think marijuana is harmless. It is not.Read MoreEssay on Legalizing Marijuana: Pros and Cons1599 Words   |  7 PagesIn 2007, $42 billion was spent on the marijuana prohibition. That is more money than the war on drugs spent on all types of drugs three years before when $40 billion was spent all together. Why is our government focusing on a drug that can be called merely harmless to those who use it? Why is this drug getting more money spent on it than drugs that are highly addictive and life threatening? Marijuana is not as dangerous as people may want it to seem. Marijuana is a product of the Cannabis staviaRead MoreThe Pros And Cons Of Marijuana Legalization1442 Words   |  6 Pagesof Marijuana remains as one of the most controversial topics. Marijuana, also known as Cannabis is the most widely used illicit drug in the United States. According to national surveys conducted by the National Institute on Alcohol Abuse and Alcoholism (NIAAA), â€Å"marijuana use rose from 4.1 percent to 9.5 percent of the U.S. adult population in the past decade.† The increase of Marijuana use created an ongoing debate over whether it should be federally legalized or not. Supporters of marijuana legalizationRead MorePros and Cons of Legalising Marijuana1126 Words   |  5 Pagestheory that cannabis is a ‘gateway drug’ also arises. Despite the current marijuana laws, medical research has shown a variety of therapeutic benefits that arise from the use of cannabis. (Gowling et al. 1998, p. 446)) Revealed that ‘Over the years, cannabis has been claimed to increase appetite, relax the muscle, improve mood, relieve anxiety and combat pain and nausea’. As a result of these advantages, medical marijuana advocates support and has pushed for the legalisation of cannabis. HoweverRead MoreThe Pros and Cons of Medical Marijuana Essay1201 Words   |  5 Pages Marijuana is the third most popular recreational drug in America (behind only alcohol and tobacco), and has been used by nearly 100 million Americans. According to government surveys, some 25 million Americans have smoked marijuana in the past year, and more than 14 million do so regularly despite harsh laws against its use. Our public policies should reflect this reality, not deny it.(keith stroepe). Marijuana should be legalized for medical use across the country. Marijuana has been usedRead MoreEssay on Pros and Cons of Legalizing Marijuana557 Words   |  3 Pageslegalization of marijuana is a very debatable subject, some people think it is bad and should be illegal, and some people think it is good in some ways if used properly. It should be legal because it has few negative effects, it serves other purposes than getting people stoned, and it is better than other drugs. Many advocates say â€Å" Marijuana is a common drug used by many people.†(Sandra) A lot of people think marijuana has numerous amounts of negative effects on the body. Marijuana helps the body

EATask free essay sample

What you learn about one affects what and how you learn about the others. Listening is the foundation for speaking, reading and writing. Listening is how we interpret sounds that we hear and what those sounds mean. In the beginning listening is merely receptive. Our brain receives sounds and begins to catalog those sounds. Listening Is both an auditory and a visual skill and begins at birth. Children of normal hearing begin by creating rankling sounds those sounds then become words. Visual listening is often most specifically noted in young children tit a hearing impairment and is referred to as sign language.Sign language is not lust for the hearing Impaired. Parents/caregivers use hand gestures to Increase the meaning of a word or to add value or impact to a word. An example of this is seen when a mother shakes her head or finger at a child as she says no. In the classroom children will generally begin a regular routine of listening. Students learn by example and repetition. Teachers explain what is needed, demonstrate the desired task or skill, and repeat. Students will gain good listening skills as they learn their class outing, listen to stories and instruction.Students gain an understanding of the task, and interpret what they have heard. As an understanding has been obtained they evaluate for an appropriate response. Speaking or the act of making a meaningful word comes later than does listening. Speaking Is commonly referred to as an expressive skill and must be learned. A child begins to form words somewhere between ten and eighteen months of age. The first word of a child is often momma or dada. The child repeats the sounds or utterances heard from the adults around him.Speech does not actually occur until the spoken word Is deliberate and meant to communicate. By the time a child reaches kindergarten he has likely gained a 2000 3000 word vocabulary. While this number may seem excessive Dry. Mary E. Deadlier states that a beginning kindergarten should have a 6000 word vocabulary for optimum grade and class performance (Deadlier, 2008). In the classroom a students vocabulary size was an effective predictor of reading comprehension. Children with a restricted or limited vocabulary also had declining comprehension scores in the third read.The elementary teacher can promote speaking by allowing the student the opportunity to speak and by listening to the student completely. Discussing a recently read book, or open discussions are ways In which a teacher can aid a students speech development. Reading is the interpretation of written symbols and involves the visual perception of those symbols. Reading connects the meaning of OFF reading skills as they progress from letter recognition to early phonics. They begin to learn the beginning and ending sounds of common or high frequency words. As their vocabulary increases students begin to use words in context. In the classroom reading should be encouraged, should be intentional, and should be fun. Students who learn to read well achieve more and enjoy the learning process more fully. Active readers make for active listeners and intentional speakers and this is when comprehension of the text is experienced. During early reading development children learn by lessons designed around phonemic awareness. Usually this can be seen as student interaction with rhyming games, sing-a-longs, and listening games.As these games become familiar the teacher will integrate visual aids such as letter cards, word flash cards, independent reading time, and writing assignments. All of these early reading techniques aid in the development of early reading skills. Writing like speaking is expressive. This is where the students begin to place their own thoughts into print. This is the most magical of all six language arts experiences. Writing incorporates prior knowledge of reading, speaking and listening. Children begin to exhibit early writing as they experiment with crayons, chalk, and markers.They make scribbles and later form letter-like forms as toddlers. As the child is building his early listening and reading skill they are as well building the early writing skills through pre-phonemic spelling and copying techniques. Some children utilize invented spelling and finally conventional spelling techniques. Writing as it evolves over time allows for communication on a broad level through time and space that may not have been possible otherwise. In the classroom writing is a means to relay a lesson, message, or concept. Students should be encouraged to write or draw n the best way they know how to.Students should be comfortable making mistakes as this leads to new discoveries and personal satisfaction. Viewing is an important component of literacy and language development. Viewing is extremely broad and is not limited to childrens books. In fact viewing should be stated as any visual content including TV, print ads, multi-media, and even computer software. Students must learn how to comprehend and integrate visual knowledge in the same way that they must learn to comprehend written, spoken, heard and read information (Roe Ross, 013).As students begin to build on their foundation skills in reading and writing, they are also beginning to use critical thinking skills. This is where children begin to understand that people view things differently. It is important that students learn how to gain important and relevant content from what they see. Students learn to comprehend the message, evaluate the message, and determine the validity of the message. This is an on-going process that follows from infancy through adulthood. Students in the classroom should be taught how to use specific comprehension trainees and to critically analyze the content in everything that they view.Visually Representing is a way of communicating through visual images. It was common practice for the art teacher to have us cut up a magazine and to create a collage of our favorite things. We never thought of this as visual representation, it was Just art class. In fact while not always part of the language arts standards it has been used and in practice for many years. In the classroom we make dioramas, models, graphs and maps all of which are visual representations of an idea or concept. Visual election, and audience identification in order to convey a message.

Strategy choice available to the Amazon.co.uk

Amazon.co.uk is a UK based online organization that was initiated in 1994. The organization is among the top 100 leading online sites in the world. Based on traffic rankings in a three month period, Amzon.co.uk was ranked ninety five in the world (Alexa n.d). On average, the visitors access an estimated 9.8 pages with each page view taking 8.6 minutes.Advertising We will write a custom report sample on Strategy choice available to the Amazon.co.uk specifically for you for only $16.05 $11/page Learn More The online retailer retails and distributes entertainment products like music in CDs and DVDs, movies in CDs and DVDs, books, games and games consoles, tools, sports apparels, toys, phones, cameras, and general garden and home items (Alexa n.d). Amazon.co.uk competes with other online site retailers like eBay, Wal-Mart, and Amazon.com. Other competitors include physical walk-ins in organizations that allow consumers to walk in and purchase the different g oods on offer. However, the advantage of the site is that people are able to purchase the required tools and products from a single platform without movement and at their convenience. The report offers strategy choices that would be adopted by Amazon.co.uk to enhance its future operations. Partnerships options for Amazon.co.uk Amazon.co.uk could form strategic partnership with other organizations, brands and companies, in several ways. For instance, Amazon.co.uk can engage in technology partnership with an organization which has an already established technology with the aim of getting access to technology in new geographic regions (Watts 30). A technology based organizations like Google can assist the organization to improvise or devise a model that would increase the loading speed of Amazon.co.uk. The update on the Amazon’s search engine would ensure that the company satisfies its customers fully. Having access to new technology improves the technological capabilities and s kills of the employees (Watts 30). According to Watts (30) an organization can enter into a technological partnership in order to gain a competitive advantage over its competitors in new markets. Amazon.co.uk can partner with companies offering transport and delivery services (Capon and Hulbert 472). With this form of supply chain partnership (Qingyuan 318), Amazon.co.uk would deliver the products bought online in a quick and easy manner. The strategy also offers the organization a chance to utilize an already established supply chain, as opposed to establishing a new supply chain in new market area (Qingyuan 318).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Given that different transport and delivery companies operate in different areas, the partnership would offer the company new markets in a new geographical regions. This form of partnership is less expensive and Amazon.co.uk would remain as the main decision maker. With the emergence of new markets in Asia, Amazon.co.uk can partner with China based manufacturers and suppliers to access the Chinese products available in the Chinese market. This form of partnership would offer Amazon.co.uk the opportunity to access markets in new geographical regions. In an attempt to increase their dominance in China, the strategy would enable easy understanding of the Chinese marketing structure and the purchasing habits of the Chinese people as well as their culture. In return, the partnership would lead to an increase in sales (Sahaf 210). The market share of the company would be increased thus leading to increased revenues and profits. Amazon.co.uk can franchise part of its business and enjoy the profits gained from new markets. This would also enable the company to expand its market share as well (Sahaf 210). Amazon.co.uk can partner with manufacturing companies to get new brands available to its site (Begemann 36; Kunitz ky 38). For instance, it could partner with famous companies like Apple Inc to have its products online. This would introduce Amazon.co.uk to new markets and customers. Apple has a large market share in U.S and other parts of world, thus, the partnership would benefit Amazon.co.uk through new market penetration. Bringing the products to new customers would increase its customer base making it reliable and dependable thus an increase in its market share (Begemann 36). Industry position strategic options available to the Amzaon.co.uk As the market leader in the UK, Amazon.co.uk could create a fortress around itself. The aim of the defense position strategy is to protect product positioning, profitability and market share of the Amazon.co.uk (Kotler, Shalowitz, Shalowitz, and Stevens 2010). The organization would adopt marketing strategy frameworks like increasing customer satisfaction, customer loyalty, and brand equity.Advertising We will write a custom report sample on Strategy choice available to the Amazon.co.uk specifically for you for only $16.05 $11/page Learn More The essence of the defense position strategy is to create industry barriers to new entrants, increase and defend its current market share, and also defend its market segments. Although it is a weak strategy which is prone to attacks from challengers like eBay, nonetheless, it would ensure that the attackers do not get stronger to attack its defense. The organization can offer discounts, awards to its loyal customers and even purchasing vouchers to retain the already existing customers. Other means would be consolidating the available resources to the already existing markets. Flank position: This kind of strategic positioning would involve the redeployment of the Amazon.co.uk resources with the aim of deterring any flanking attacks (Kotler et al. 2011; Malhotra 105). The choice of this strategy is because of its capacity to protect the organization from potential m arket share loss to competitors. The commonly applicable marketing strategy framework would be the introduction of new brands, new products or new products lines. Moreover, the organization can also reposition the already existing products to increase its competitive advantage. Other adoptable mechanisms include increased promotions of the products sold by the organization to existing and new customers (Kotler et al. 2011). Amazon.co.uk can also undertake product differentiation and market segmentations. This would help the company to familiarize itself with the targeted customers and also redeploy its resources towards that target. The reason for the choice of this strategy is that it retains existing customers and at the same time, helps a firm to acquire more customers thus increasing its market share, profitability, and geographical representation. Market expansion: This strategy is the most appropriate for Amazon.co.uk. The strategy involves an expansion of the organizationâ₠¬â„¢s market share through different marketing channels (Hiam 28). Although the strategy is an expensive venture that requires a lot of resources, it is worth the risk. Amazon.co.uk would be in a position to increase its geographical market share and profitability. For instance, the organization can franchise part of its business to the upcoming markets like in the Asian nations. The organization can also sell its rights to a start up or existing company thus gaining geographical expansion. Since Amazon.co.uk is part of the Amazon.com, it can branch out and start chains outside UK.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This would duplicate its plan and marketing strategies on different regions of the world hence market expansion. The most adoptable tactic for market expansion is through increased product sales in an already existing market(s) (Hiam 28). Through this framework, the organization would be able to devise new pricing strategies, improve its marketing techniques, and devise new marketing techniques. The combination of these techniques would ensure profitability as the organization is able to retain its already existing customers in the market. The technique ensures that the organization keeps in touch with its loyal customers hence customer satisfactions (Hiam 29). New channels of distributions could be adopted that would avail the goods and products in time. This way, it would be able to keep its competitors off its customers and market share. Competitor reaction and strategic options the competition may counter the plans with Obviously, competitors will retaliate upon the implementati on and adoption of the above discussed strategies by Amazon.co.uk. The stronger challenger would be eBay, and as such, a fierce rivalry between Amazon.co.uk and eBay could be witnessed. Below are the likely competitor’s reactions in respect to the mentioned strategies and counter plans. Competitors would reiterate in response to the frontal position strategy (Luffman 173). The organization would be trying to get its market share back, retain its loyal customers, and obtain customers from Amazon.co.uk. The organization is likely to get into price reduction warfare, find weakness on the positing of Amazon.co.uk, or even target the weak points strategically. One of the strategic options is frontal attack which includes financial commitment and redeployment of organizational resources (Luffman 173). The organization should be prepared to change its marketing strategies and get in a continual war with the competitors. The organization can carry advertising assaults with new brandi ng with the aim of attacking the weak points of the competitor. However, this strategy is an expensive venture and unsuccessful in most cases. Nonetheless, the strategy can be adopted in advance to strengthen any weaknesses available and turn it into strengths. This strategy is applicable when defender and the attacker are involved in homogenous products market like the case of Amazon.co.uk and eBay. Another strategy that can counter the plans is the envelopment or encirclement strategy (Cascarino and Esch 89). In this kind of offensive strategy, the target competitor is encircled leaving them with no way out (Luffman 174). The strategy is carried through the introduction of products similar to those of the competitor. The aim is to divert the competitors’ resources and invest in other products in the market. The introduction of new products liberates the market share weakening the segments hence competitors retreat. Upon demoralization of the organizations segments, the orga nization can target the competitor’s markets niche. This strategy encroaches on the niche market of competitors. The aim of this strategy is to liberate the target’s market share and adopt it as its own. The applicability of this strategy works well where there is loose market segmentation or the attacker’s resources for product development are strong (Cascarino and Esch 89). By getting the attention of the competitor, the organization would be in a position to defend itself. The flanking attack strategy is adopted with the aim of attacking the attacker’s flanks (Luffman 173-174). The holes in flanks of the competitors are established and attacked. The limitation of the strategy is that it requires a lot of resources to redeploy on the offensive side. Some of the flanking attack strategies include personal selling, use of discrete promotions, advertising campaigns and improving the public relations (Cascarino and Esch 89). For instance, the Amazon may dev elop its products to fit that particular niche with the aim of encircling the eBay niche. By-pass is applied where frontal attacks have been deployed (Linneman and Stanton 255). This strategy is applied through product diversification, market expansion, and technological innovation (Cascarino and Esch 89). Usually, the organization uses this strategy to attack the competitor who may have more resources that the defender. Through product diversification, an organization is able to come with new products that are new to the market (Linneman and Stanton 255). The organization can also introduce products in areas where its opponents do not have large market shares and in areas that do not have high competition. Since organizations are involved in technological markets (Luffman 174), a bypass through leapfrog to acquire new technologies for improving the marketing platforms would be adopted (Linneman and Stanton 255). The essence of bypass is usually to broaden the resource base. Basical ly, imitation is not common in this strategy as diversification is the ultimate goal. Guerrilla intermittent is adopted as a last resort. This competitive strategy involves probing with the intention of demoralizing and harassing the competitor (Luffman 174). The goal of guerrilla strategy is competition demoralization and the competitor is made to feel that competition is not worthy then they retreat (Linneman and Stanton 258; Cascarino and Esch 89). Some of the commonly applied guerrilla intermittent strategies include price cuts, increasing salaries and wages to attract the best staff of competitors or increasing the rate at which advertisements are carried. Preferred strategic marketing option and justification The most preferred strategic marketing option would be market expansion. Compared to the other discussed options, market expansion though expensive is a long-term approach that would bring back profits, increased customer levels, and increased market share. An organizatio n like Amazon.co.uk would expand its market share and customer base by adopting different methods. Given the current position of Amazon.co.uk, it has reached its acceptable market in the UK which is the primary market. The most applicable tactics available for Amzaon.co.uk are market penetration through the application of technology and line extensions. However, according to Paley (169) this kind of strategy is only applicable when an organization has enough capital to venture into new markets. Based on the financial position of the organization and that of its mother company Amazon.com, Amazon.co.uk is capable of applying this kind of marketing strategy. A new market offers an organization competitive advantage given that market penetration is well planned. Other forms of market expansion include adoption of new distribution channels, new packaging and increased product sales. The limitation of market expansion is that it requires adequate planning and resources. An expansion strat egy would enable the organization to position itself and enter into new markets like the expansive growing market in Asia. The Asian markets are well established and all that Amazon.co.uk will require is market penetration. Market penetration can be achieved through the partnership of already existing organizations that have market share but lack the platform for its products. In this case, Amazon.co.uk would be able to expand geographically into new markets. The advantage associated with expansion to existing new markets include increased sales, profits and market share (Stevens, Sherwood and Dunn 23). This could be achieved through altering the customers purchase patterns hence customer satisfaction and increase or offering prices that are competitive to the already existing prices in the established market. Unlike the other strategic marketing options, the market expansion strategy is less confrontational. It does not lead to price wars and guerrilla attacks. Although amazon.co.u k is not involved in direct development of products, it can increase its sales by introducing â€Å"new products to existing markets† (Stevens et al.24). In this strategy, the organization would add new features to its products as a way of repackaging to increase its sales. This may include putting waterproof covers to its books, CDs and DVDs. This improves the quality of the products which makes them more attractive to the customers hence consumer loyalty and satisfaction (Stevens et al. 24). The organization can penetrate in new markets and offer new products to those markets (Stevens et al. 24). This market development strategy offers a competitive advantage as monopoly in new markets may be enjoyed where the products are not currently available. It also increases the market share as organizations are able to venture in new markets in new geographical regions (Alan and Garrod 2006). Expansion involves the use of product or market diversification (Stevens et al.23). For ama zon.co.uk to enjoy increased sales from market or products diversification, it has to understand the market or the product being diversified. For instance, Amazon.co.uk managers can associate themselves with other managers who have adequate knowledge before entering the market. This would enable the firm to understand the diversified markets well and increase its market share, profits, and revenues through increased sales (Alan and Garrod 2006). Works Cited Alexa. â€Å"Amazon.co.uk.† n.d. 11 Feb. 2012. https://www.alexa.com/siteinfo/amazon.co.uk Begemann, Frederic. Co-branding As a Brand Strategy – an Analysis from the Resource-Based View. München: GRIN Verlag GmbH, 2008. Print. Capon, Noel, and James M. Hulbert. Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy. Bronxville, N.Y: Wessex Inc, 2007. Print Cascarino, Richard and Van S Esch. Internal Auditing: An Integrated Approach. Lansdowne, South Africa: Juta, 2007. Print. Fy all, Alan, and Brian Garrod. Tourism Marketing: A Collaborative Approach. Clevedon: Channel View Publications, 2005. Print. Hiam, Alexander. Marketing for Dummies. Hoboken, NJ: Wiley Pub, 2009. Online Kotler, Philip, Joel Shalowitz, Joel Shalowitz, and Robert J Stevens. Strategic Marketing For Health Care Organizations: Building A Customer -Driven Health System. New York: John Wiley and Sons, 2010. Print. Kunitzky, Ron. Partnership Marketing: How to Grow Your Business and Transform Your Brand through Smart Collaboration. Mississauga: Wiley Sons Canada, 2011. Print Linneman, Robert E and John L Stanton. Marketing planning in a total quality environment. New York: Routledge, 1995. Print. Luffman, George A. Strategic Management: An Analytical Introduction. Cambridge, Ma: Blackwell Pub, 2000. Print Malhotra, Naresh K. Marketing Legends. Emerald Group Pub Ltd, 2011. Print Paley, Norton. The Manager’s Guide to Competitive Marketing Strategies. London: Thorogood, 2006. Print. Qingy uan, Zhou. Applied Economics, Business and Development: International Symposium, Isaebd 2011, Dalian, China, August 6-7, 2011, Proceedings. New York: Springer, 2011. Print Sahaf, Musadiq A. Strategic Marketing: Making Decisions for Strategic Advantage. New Delhi: Prentice-Hall, 2008. Print. Stevens, Robert E., Philip K. Sherwood, and Dunn, Paul. Market analysis: assessing your business opportunities. New York: Routledge, 1993. Print This report on Strategy choice available to the Amazon.co.uk was written and submitted by user Sloane Perkins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.